How Modelling Branson can Deliver Huge Dividends for Your Digital Agency
There is nothing new under the sun; if it has been done before, and or you can dream it, you can achieve it. This is not a personal development inspiration; it is science. We are ‘born’ into a lie that suggests we are separate and apart, yet science does not support this notion. Rather, we (all that is) are a singular consciousness. What does this have to do with your digital marketing business? Everything. Let's look at Sir Richard Charles Nicholas Branson.
Sir Richard Branson as an idea is not the main ingredient or commonality in a record label, crossing oceans in a balloon, mobile phone company, a space touring company, a luxury cruise line, a radio station, a gym, a wine company, living on a tropical island and an airline. What brings them all together other than the man? What is deeper and binding them all together as an expression of life? One ingredient is passion. If he were the only thing keeping the enterprise together, his empire would fall. He embodies a way of being that is bigger than self.
As a hiring manager, if you were to get a resume from a dyslexic with only a few of these roles, most would hit the ‘next’ button. Yet, we celebrate Richard Branson for his commitment to following his own true north. He has not confined his identity to what society has said is possible. Rather, he continually allows his imagination to be cultivated and to create something new every day. He is the embodiment of childlike wonder and curiosity.
What if you were to have an original thought or idea? What if you could only live your passion and cause others to do the same? What kind of impact could that have on your digital business? Would you niche a particular industry rather than trying to be everything to everyone? Would you colour outside the lines? Would you wear what you wanted instead of what was expected of you? Perhaps you would go outside to stomp in the puddles while everyone else was running to get out of the rain? Which of your superpowers gives you the greatest satisfaction and joy?
The people we hold with the highest esteem, the outliers in history have never fit a mould. They couldn’t be defined or categorised. Their identity was apart from conventional thinking and expectations. To have the dividends for your agency you may have dreamed of, it is a good idea for you to take the path you feel is best for you. You will know it when you see it because it lights you up. It will be easy for you to apply yourself in this area and the more you do, the more enlivened you feel. It is your flow and passion expressed.
It is natural to want more and expand. This is the action of Life. A way to experience the fullness of this is through appreciation of your own passions. You may find it is not always a linear path and it will be the one with the most rewards.