How to Innovate Your Digital Marketing Agency
Your customers always follow your suggestions. They are 100% coachable and absolutely #Love everything about your services and brand. All of your customers share with everyone they meet the difference you make to their life. They are exceptionally appreciative of how everything you suggest causes them to innovate a little more each time.
While these statements may never be accurate, what if it could by way of how you attract the right solutions to problems your raving fans need. What if you automated the consistency in delivering a Disney experience? Could this be a win-win-win? Elon Musk is a huge example of how it is possible to innovate your being and thoughts. If it is possible for him; it is possible for us all.
Abundance Leaves Clues
A greater percentage of malpractice suits have a common denominator. The doctors who face them with the most regularity are those who behave with arrogance and indifference to the feelings of their patients. Even in situations where a malpractice suit was warranted, when the doctor who practised kindness, compassion and empathy for their patient, they were less likely to be sued. While this discussion is not about keeping your digital marketing agency out of court, it is worthwhile to note that your customers do not seek you out because they want technology. Nor do they care about your latest widgets that deliver x, y, z more than your competitors. When they come, they usually share they want ‘more’ conversions or views, followers and likes. What is that really about? Why do they want more? What every human being wants, regardless of their awareness to articulate it, is #Love. We want to experience more of it, be overtaken by it and be known of it. This is what great services and products lead us to. Everything about how you present and deliver it matters. How can your service innovate Love?
Elon Musk has an idea with all of his ventures that it will leave the world in a better place than when he came into it. While traditional car manufacturers are clamouring to bring electric cars to market in an effort to compete with Tesla, Elon Musk said from the beginning, it was his intent to cause a revolution where the planet would no longer rely upon fossil fuels. His Why is both compelling and inspiring. It puts humanity and our ability to thrive above the hunt for more profit. How do your personal values match with the values of the organisations you work with?
The Competition
In reality, there is no competition. There is only you striving to be better every day. There is only you to decide you are going to make a difference every moment. While others may be concerned with how much market share they can get and how many conversions, they are not a factor. You have a group of raving fans, even if you do not know where they are. They make themselves known the moment you dedicate yourself to an ideal that is bigger than how you define as ‘you’. It is unworthy of your time to compare yourself to others or the ‘competition’ because you are the one who has control over your own thoughts and actions.
Your Innovation Flavour
What is your thing? What do you innovate? What problem do you solve better than anyone else? What flavour are you known for? When if your secret sauce is SEO, are you also providing content creation, PPC and SMM? What if you could outsource the more mundane aspects of your services to focus exclusively on what you are an expert in? Do you regularly check to see how your clients are doing in their business? Do you have a system for introducing them to people in your network for mutual value? Your innovation flavour is evident from the fruits you manifest.
Summary
Everyone is always asking HOW people such as Elon Musk are able to produce the results they deliver. When you examine his life, you see he was born into the idea of going places that others only dreamed of. He had examples of greatness all around him. He also had a choice about the voice he would follow. A different question to ask is Why does he excel? Who is he Being? Your digital marketing agency is only a tool. To the extent you master what it is to be you, is the extent you will have mastery with and in your business. You are not your business and it is a mirror of you. Having something greater than you is what will propel you beyond the stars and into the greatness that isn’t formulated by the whims of our senses. Let your passion be your guide. Contact me for a conversation about what can be possible for you and your agency.
