AVATAR AND BRANDING
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Understanding your buyer persona’s goals, challenges, and day-to-day responsibilities allows you to stand in their shoes and come from empathy.
From this context you are able to offer objective suggestions that will make a profound difference to their commitments.
The more you are able to communicate and connect with their needs and wants, the more they feel open to allowing you to contribute to this.
In short, you are supporting them to develop courage and say YES to themselves when they complete this short questionnaire.